Primal Axis - Terms & Conditions B2B & B2C

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B2B SERVICE TERMS | PRIMAL AXIS

1. THE AGREEMENT

1.1 Acceptance: Settlement of any invoice issued by The Primal Axis constitutes a formal and binding acceptance of these Service Terms. 1.2 Scope: These terms govern the "Protocol Initiation," the "14-Day Observation," and all subsequent "Rolling Axis Management" services provided by Gary West (the "Architect").

2. SETTLEMENT PROTOCOL

2.1 Payment Terms: All invoices are due within 48 hours of issuance via Direct Bank Transfer (BACS/FPS). 2.2 Suspension: Failure to remit settlement within the 48-hour window results in the immediate suspension of all scheduled diagnostics and the revocation of active Protocol access. 2.3 Non-Refundable Terms: Due to the bespoke nature of the Structural Audit and Diagnostic phase, the initial Protocol Initiation fee is non-refundable once the 14-day Observation has commenced.

3. INTELLECTUAL PROPERTY (IP) ARCHITECTURE

3.1 Ownership: All methodologies, frameworks (including the "Primal Axis" and "Red Knot" systems), digital assets, and strategic documents remain the exclusive Intellectual Property of Gary West. 3.2 Licensing: The Client is granted a non-exclusive, non-transferable, revocable license to utilise these frameworks solely for internal operational use. 3.3 Restrictions: The Client shall not replicate, redistribute, or sell any Primal Axis IP to third parties. 3.4 Termination of Access: Upon termination of the Service Agreement, all licenses to use Primal Axis proprietary materials are immediately revoked.

4. OPERATIONAL LICENSING (HEADCOUNT)

4.1 Variable Fees: Licensing fees are calculated per "Operative" (staff member/contractor) within the Client's organisation. 4.2 Audit Rights: The Architect reserves the right to verify headcount during the Observation period. 4.3 Adjustments: If the operative count increases during the deployment, the Client’s recurring monthly investment will be adjusted on the subsequent invoice to reflect the new scale.

5. LIMITATION OF LIABILITY

5.1 Strategic Advisory: The Primal Axis provides architectural strategy and high-level advisory. The implementation of these strategies and the resulting business outcomes remain the sole responsibility of the Client’s leadership. 5.2 Losses: Gary West / The Primal Axis shall not be held liable for any direct, indirect, or consequential financial losses, data loss, or operational downtime resulting from the application of the Protocol.

6. TERMINATION PROTOCOL

6.1 Notice Period: Following the initial 14-day Observation, either party may terminate the ongoing Service Agreement by providing 30 days’ written notice. 6.2 Final Settlement: All outstanding licensing and management fees must be settled in full prior to the formal closing of the Axis.

B2C Terms & Conditions

1. The Deployment Framework

All 1-1 sessions (Stoic, Archetypal, Shadow, and Elite Tiers) are defined as standalone strategic interventions. Settlement of your invoice constitutes a formal Notice to Proceed and signifies your full agreement to these terms.

2. Settlement & Confirmation

Pre-Payment: Deployment is not confirmed, and time slots are not secured, until the invoice is settled in full.
Administrative Fee: For first-time clients, the Preliminary Consultation fee is non-refundable and covers the initial diagnostic and vetting process.

3. Rescheduling & No-Show Policy

Your time and the Operative's time are precision resources.

Notice Period: A minimum of 24 hours’ notice is required to reschedule a session.
Late Cancellations: Sessions cancelled or rescheduled with less than 24 hours’ notice will be forfeited without refund.
No-Shows: If you are more than 10 minutes late to a scheduled deployment without prior communication, the session will be terminated and the fee retained.

4. Intellectual Property (IP) & Recording

Ownership: All frameworks, diagrams, and methodologies—including the Axis Protocol™—remain the exclusive Intellectual Property of Primal Axis.
Authorised Recording: Sessions are recorded by the Operative for the sole purpose of generating an AI-assisted strategic summary for the client.
Privacy: These recordings are used strictly for internal data extraction and summary generation. They are not stored indefinitely or shared with third parties.
Client Recording: Unauthorised recording by the client remains prohibited to ensure the security of the Protocol.
Usage: The resulting summary and any shared materials are licensed for your personal use only. Redistribution or commercial "re-branding" is a violation of these terms.

5. Scope of Service

A 1-1 session covers the designated duration (30 or 60 minutes) only. Post-session support, follow-up queries, or additional strategic analysis fall outside the scope of the initial invoice and will require a new deployment request.

6. Professional Boundaries

The Axis Protocol is a strategic and philosophical framework. It does not constitute medical, legal, or licensed psychological therapy. We reserve the right to terminate a session or a client relationship immediately if professional boundaries are breached.

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