Primal Axis - Privacy Policy B2B & B2C

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B2B PRIVACY POLICY | THE PRIMAL AXIS

VERSION 1.1 | EFFECTIVE DATE: 08 APRIL 2026

1. INFORMATION WE COLLECT 1.1 Contact Details: We collect and process names, business email addresses, telephone numbers, and physical business addresses. 1.2 Protocol Diagnostics: We process data relating to organisational audits, identified internal operational friction points, and strategic assessments. 1.3 Financial Data: We maintain records of issued invoices and digital payment confirmation receipts; we do not store full credit or debit card information. 1.4 Voluntary Disclosures: We process strategic insights regarding organisational health or psychological friction provided voluntarily during the Diagnostic phase.

2. LAWFUL BASIS FOR PROCESSING 2.1 Contractual Necessity: Data is processed to facilitate the delivery of the Axis Protocol and associated strategic services. 2.2 Legal Obligation: Records are maintained to ensure full compliance with UK tax and accounting regulations. 2.3 Explicit Consent: Where sensitive insights are shared for the purpose of high-level advisory, processing is based on your direct and informed consent.

3. UTILISATION OF INFORMATION 3.1 Service Delivery: Data is used exclusively to provide tailored strategic advisory and to execute the Axis Protocol. 3.2 Administrative Management: Information is used to manage settlement verification, project scheduling, and operative licensing. 3.3 Statutory Compliance: Records are held to meet all necessary HMRC requirements and professional insurance standards.

4. DATA INFRASTRUCTURE & SECURITY 4.1 Digital Security: All digital records are held within an encrypted, password-protected infrastructure utilising enterprise-grade two-factor authentication (2FA). 4.2 Physical Integrity: Any physical documentation is stored in secured facilities and either digitised into a secure format or destroyed via high-security shredding. 4.3 Third-Party Disclosure: We do not sell personal or business data. Data is shared with third-party processors (such as banking institutions) only as required to facilitate settlement or as mandated by UK law.

5. DATA RETENTION 5.1 Diagnostic Records: Retained for 7 years after the final phase of the Protocol, in accordance with UK professional insurance and legal recommendations. 5.2 Financial Records: Retained for a minimum of 6 years as required by HMRC statutory guidelines.

6. INDIVIDUAL RIGHTS (GDPR) 6.1 Access & Correction: You retain the right to request a copy of the data held by The Primal Axis and to request corrections to any inaccuracies. 6.2 Erasure: You may request the deletion of data where it does not conflict with our legal retention duties (e.g., tax records). 6.3 Regulatory Oversight: You have the right to lodge a complaint with the Information Commissioner’s Office (ICO) regarding data handling practices.

7. CONTACT & OVERSIGHT 7.1 Data Controller: For all queries regarding data protection, contact Gary West at: gary@primalaxis.co.uk

B2C The "Primal Axis" B2C Privacy Policy

You can copy and paste this directly into your new B2C page. It’s written to be legally compliant but maintains your "clear the friction" tone.

1. Who We Are Primal Axis is a solo consultancy operated by Gary West. We are the "Data Controller" for the personal information you provide during your Personal Calibration sessions.

2. What Information We Collect We only collect what is strictly necessary to perform your calibration:

Contact Data: Name, email, and phone number.
Session Data: Notes taken during our Google Meet sessions (stored securely and privately).
Technical Data: IP addresses or site usage via cookies (to make the site work better for you).

3. Why We Collect It (Lawful Basis)

Contract: We need your details to deliver the service you booked.
Consent: If you sign up for updates, we use your email with your permission.

4. How We Store Your Data Your privacy is an "Axis" priority. We use secure, encrypted storage for all session notes. We never sell your data to third parties. We only share data if required by UK law or if using a trusted sub-processor (like Google Meet or our booking system) to facilitate our sessions.

5. How Long We Keep It We keep your calibration data for the duration of our engagement and for up to 6 years thereafter to comply with UK tax and legal record-keeping requirements.

6. Your Rights Under the UK GDPR, you have the right to:

Ask for a copy of your data.
Ask us to delete your data (The "Right to be Forgotten").
Withdraw your consent at any time.

7. Contact & Complaints If you have any concerns, contact us directly at gary@primalaxis.co.uk. You also have the right to lodge a complaint with the ICO (www.ico.org.uk) if you feel your data has been mishandled.

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Data Integrity Statement: > Primal Axis is currently aligning its 2026 operational framework with UK GDPR standards. We are committed to surgical data security and transparency. Official ICO (Information Commissioner's Office) registration is in process to reflect our current fiscal scaling. Your privacy is our baseline.

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